Our Story
From Estonia's Forests to Your Skin
Nurme was born from a simple belief: nature provides everything your skin needs and nothing it doesn't.
Founded in Estonia, one of Europe's most pristine and forested countries, Nurme began as a small-batch handcrafted skincare brand built on three principles: purity, sustainability and transparency. Every formula starts with one question - would we put this on our own skin? If the answer isn't an immediate yes, we go back to nature and start again.
Why We're Different
The natural beauty market is full of promises. Nurme keeps them.
Every product we make is 100% natural, plant-based and free from sulphates, parabens and synthetic additives. Many of our formulas carry ECOCERT certification - one of the world's most rigorous standards for natural and organic cosmetics. We never test on animals. We never compromise on ingredients.
We also believe sustainability is a responsibility, not a marketing tool. That's why we offer refillable 1-litre options, use eco-conscious packaging, and handcraft our cold-process soap bars using traditional methods cured for a minimum of 30 days.
The Nurme Promise
Every product carries our commitment to you:
- 100% natural, plant-based ingredients
- Vegan & cruelty-free
- Free from sulphates, parabens & synthetic additives
- ECOCERT certified where applicable
- Handcrafted with care, never mass-produced
Nurme in the UAE
We're proud to bring award-winning organic skincare and haircare to the UAE and GCC - a region where the climate demands the very best from your beauty routine. Hard water, dry air and intense sun take a toll on skin and hair. Nurme was made for exactly this.
From sulphate-free shampoos that combat hair loss to cold-process soap bars, award-winning lip balms and pure cold-pressed oils - every Nurme product works in harmony with your skin, and with the planet.
Global Makeup Awards 2022 Silver Winner. ECOCERT Certified. Handcrafted in Estonia.
Welcome to Nurme. Welcome back to nature.
